ADVenture is out there
探险就在前方
ZUYD UNIVERSITY
Study program: Oriental Language and Communication
In 2011 I started the Bachelor program Oriental Language and Communication, major Chinese at Zuyd University of Applied Science in Maastricht.This is a for year program that trains its students to become professionals who establish and maintain commercial, cultural or social contacts in China for international companies, government agencies and non-profit organisations.
With the knowledge I acquired during this progream I can execute countless assignments for which a good command of an oriental language is necessary. I have acquired a good practical command of the Chinese and English language, a working knowledge of international trade, knowledge of China and its cultural aspects, and skills in communication, public relations and relevant computer applications.
Graduates in the Chinese language are employed at:
- International companies
- Administrative bodies
- Police and Justice departments
- The media
- Minority organisations
- Travel agencies
- Government authorities
- Inational hotel
The professionals that graduate from the programme work for Western businesses as well as for Chinese organisations in the Netherlands or are posted to China by Western companies. Graduates of the Department of Oriental Languages and Communication fill positions such as:
- country desk managers in large international companies
- office manager of a company’ overseas department
- managerial assistant in a commercial establishment
- employee of an embassy or consulate
- tour guide or station manager for tour operators
- programme designer for ethnic media
- translator or interpreter with government agencies
- account manager at distribution centres
- foreign correspondent of government authorities
In July 2015 I have completed the bachelor program, including a minor Marketing. Feel free to read some of my school projects to get an impression of the school assignments and the quality of my work. Not all school projects are available in English. Click the image to open the document.
This report is part of my internship assignments, which had to include and analysis and advice report and an internship report.
For the report I have analysed the internet behaviour of a potential target group for an expansion of Gogodutch to the Dutch market. I used the theory of groundswell and the social technographical ladder to execute the research.
During my stay at Beijing University of Technology I have executed a research to analyse the demand for translations of Dutch children books in China.
Through survey's, visits to bookstores and reading children's books I have concluded what kind of interests Chinese children and their parents have regarding children's books.
For my minor I had to write a new media marketing plan for a real company. I wrote the marketing en new media plan for 't Kikkerfort.
The plan includes an observation of demograhic trends, competition analysis, analysis of customers social media behavior, customers profiles, Google analytics analysis and an advice to implement an online marketing strategy.
During my minor I also had to execute new media marketing activitie for a fictional restaurant.
I launched a website, facebook page, youtube account, pinterest account and twitter account for the fictional company The Veggie Spot.
The activities were managed with a content calender, this is not included in the rapport.
